Discover the Retail Price of the Iconic Rolex Submariner


Welcome to our in-depth guide to the famous Rolex Submariner retail price. This prestigious watch has been around since 1954, and its classic design and exceptional quality makes it an ultimate status symbol. In this article, we’ll delve into the retail price of the various Rolex Submariner models, their features, advantages, and disadvantages, and whether or not it’s worth spending your hard-earned money on this luxury timepiece.

We understand that purchasing a Rolex Submariner is a significant investment, and that’s why we’ve created this informative piece to help you make an informed decision. So, buckle up and let’s get started!

The History of Rolex Submariner

The Rolex Submariner is a line of sports watches designed primarily for diving. It was first introduced to the market in 1954 and has undergone several design changes and upgrades since then to become the iconic timepiece we know today. The watch boasts of being water-resistant up to 300 meters and has been a favorite among divers and watch collectors alike for over six decades.

The Submariner is often referred to as the “King of Dive Watches” and is renowned for its precision, durability, and sleek design. It’s not surprising that the watch’s popularity has remained constant over the years, and it’s still considered one of the most coveted timepieces in the world.

An Overview of Rolex Submariner Models

Rolex Submariner watches are available in several variations, each featuring distinct characteristics and prices. Here is a brief overview of the various models:

Model Case Material Bezel Material Price (USD)
Submariner No-Date Oystersteel Oystersteel $8,100
Submariner Date Oystersteel Oystersteel or Cerachrom $9,150 to $39,650
Submariner Green Dial Oystersteel Cerachrom $9,550
Submariner Blue Dial Oystersteel Cerachrom $9,550 to $11,550
Submariner Two-Tone Oystersteel and Yellow Gold Oystersteel and Yellow Gold or Cerachrom $14,300 to $40,250

Rolex Submariner Retail Price: Advantages and Disadvantages


The Rolex Submariner is a status symbol: Owning a Rolex Submariner watch is a sign of success, wealth, and a high social status. The watch is one of the most iconic and recognizable timepieces in the world, and wearing one is sure to turn heads and start conversations.

It’s a well-made watch: Rolex is known for its exceptional quality and craftsmanship, and the Submariner is no exception. The watch is built to withstand extreme temperatures, pressure, and water resistance, making it a reliable and durable piece.

It has a timeless design: The Submariner’s design has remained relatively unchanged since its introduction in 1954, and it still looks as sleek as ever. This classic design makes it a versatile watch that can be worn on various occasions and with different outfits.

It retains its value: Rolex Submariner watches tend to hold their value well, and some models can even increase in value over time. This makes them a great investment if you’re looking to buy a piece of luxury that can potentially appreciate in the future.

It’s a prestigious and elite brand: Rolex is one of the most well-known and respected luxury brands in the world. Owning one of their watches is a sign of success and affluence, and their reputation has been built on their exceptional quality, craftsmanship, and timeless design.

It’s perfect for divers and water sports enthusiasts: The Submariner has been designed with divers in mind, and its water-resistant and durable properties make it an ideal watch for water sports enthusiasts.

It has a rich history: The Submariner has been around for over six decades, and its design and features have evolved over time. Owning a Submariner is like owning a piece of history and a nod to the watch’s heritage.


It’s expensive: The Rolex Submariner is a pricey watch, and the retail price can range from $8,100 for the no-date version to over $40,000 for the two-tone model. This makes it an unattainable purchase for many people, and it’s not a financial decision to be taken lightly.

It’s hard to get your hands on: Rolex Submariner watches are highly sought after, and many models have long waiting lists or are only available through authorized dealers. This can make purchasing one a challenging and time-consuming process.

It’s not for everyone: The Rolex Submariner is a luxury watch that is designed for a specific target audience. If you’re not a fan of the watch’s design or features, then it’s not the right watch for you.

It might attract unwanted attention: Wearing a Rolex Submariner is guaranteed to attract attention, and not all of it might be positive. Some people might see it as a sign of ostentation or overindulgence, and you might become a target for theft or robbery.

It requires regular maintenance: Rolex Submariner watches require regular maintenance to ensure they continue to function correctly. This can be an added expense and an inconvenience if you don’t have an authorized dealer near you.

It’s not the most accurate watch: Although the Submariner is known for its precision, it’s not the most accurate watch on the market. If you’re looking for a watch that keeps perfect time, then the Submariner might not be the right choice for you.

It can be intimidating: Wearing a Rolex Submariner can be intimidating, especially if you’re not used to wearing luxury watches. Some people might even think less of you for wearing one, which can be off-putting.

FAQs About Rolex Submariner Retail Price

1. Is the Rolex Submariner worth the money?

The Rolex Submariner is a luxury watch that is designed for a specific target audience. If you’re a fan of the watch’s design and features and can afford it, then it’s definitely worth the money.

2. What is the cheapest Rolex Submariner model?

The Rolex Submariner No-Date is the cheapest model, with a retail price of $8,100.

3. What is the most expensive Rolex Submariner model?

The most expensive Rolex Submariner model is the two-tone version, which can retail for over $40,000.

4. Does the Rolex Submariner hold its value?

Yes, Rolex Submariner watches tend to hold their value well, and some models can even increase in value over time.

5. How often does the Rolex Submariner need to be serviced?

Rolex recommends that the Submariner is serviced every ten years, although this can vary depending on usage and environmental factors.

6. Can I buy a Rolex Submariner online?

Some authorized dealers sell Rolex Submariner watches online, although it’s always recommended to purchase from an authorized retail location.

7. Can I negotiate the price of a Rolex Submariner?

It’s not common to negotiate the price of a Rolex Submariner, and doing so might not always be successful.

8. Are Rolex Submariner watches waterproof?

Yes, Rolex Submariner watches are waterproof up to a depth of 300 meters.

9. What materials are used to make the Rolex Submariner?

The Rolex Submariner features an Oystersteel case and bracelet and a Cerachrom or Oystersteel bezel. Some models also feature yellow gold.

10. Can I wear a Rolex Submariner every day?

Yes, the Rolex Submariner is designed as an everyday wear watch and can withstand the wear and tear of daily use.

11. How long will a Rolex Submariner last?

A well-maintained Rolex Submariner can last for decades and even generations.

12. How do I know if a Rolex Submariner is authentic?

The best way to ensure the authenticity of a Rolex Submariner is to purchase from an authorized dealer. You can also look for specific markers on the watch to determine authenticity, such as the crown logo, serial number, and model number.

13. What happens if my Rolex Submariner breaks?

If your Rolex Submariner breaks or requires repairs, you should take it to an authorized dealer or service center for repairs.


In conclusion, the Rolex Submariner retail price is undeniably expensive, but the watch’s prestige, quality, and design make it a worthwhile investment for those who can afford it. With several models available, each with unique features and materials, there’s a Submariner for everyone.

Although the watch isn’t perfect and has its disadvantages, the Submariner is an iconic timepiece that is sure to turn heads and start conversations. Its status as a luxury watch and its impeccable reputation make it a great investment for collectors and enthusiasts alike.

If you’re considering purchasing a Rolex Submariner, we recommend doing your research and purchasing from an authorized dealer to ensure you’re getting an authentic product.


The information provided in this article is for educational and informational purposes only and should not be considered as financial, legal, or professional advice. The Rolex Submariner retail prices presented in this article are subject to change, and you should always consult an authorized dealer or professional before making a purchase decision.