Greetings, watch enthusiasts, collectors, and investors! The Rolex Submariner is one of the most iconic and timeless timepieces in the world, loved and admired for its precision, durability, and elegance. But what about its price in Switzerland, the birthplace of Rolex? Is it worth the investment, or is it just a luxury for the elite? In this article, we will explore the fascinating world of Rolex Submariner price in Switzerland, its advantages and disadvantages, and the FAQs that will guide you in making an informed decision. So buckle up, and let’s dive into the depths of luxury horology!
The Introduction: A Brief History of Rolex and Submariner
Before delving into the specifics of the Rolex Submariner price in Switzerland, let us first understand the brand’s history and the Submariner’s evolution. Rolex is a Swiss luxury watchmaker founded by Hans Wilsdorf and Alfred Davis in 1905. The brand’s motto “A Crown for Every Achievement” reflects its dedication to excellence, innovation, and precision.
The Submariner first appeared in 1953, as the first wristwatch designed for diving professionals. It was water-resistant up to 100 meters, featured a rotatable bezel for monitoring dive time, and had luminescent markers for visibility in low-light conditions. The Submariner has since then evolved to become more robust, waterproof, and accurate, while retaining its signature design and heritage.
Now, let us move on to the main topic of this article- the Rolex Submariner price in Switzerland.
The Mystery of Rolex Submariner Price in Switzerland: Explained
When it comes to luxury watches, Switzerland is the holy grail of horology. Rolex, being a Swiss brand, has its prices fixed in Swiss Francs (CHF), which fluctuate depending on many factors, including exchange rates, taxes, demand, and supply. The Rolex Submariner price in Switzerland varies depending on the model, the material, the age, and the rarity of the watch. To give you a rough idea, the current retail price for a new Rolex Submariner in Switzerland starts at around CHF 8,600 and goes up to CHF 40,000 or more, depending on the factors mentioned.
However, the retail price of a Rolex Submariner in Switzerland is not the final price. Buyers have to factor in additional costs, such as taxes (VAT), customs duties (if applicable), and the markup charged by the authorized Rolex dealers. The VAT in Switzerland is 7.7%, which applies to both the retail and the resale price of luxury items. The customs duty depends on the country of origin and can vary from 0% to 20%. The markup charged by the authorized Rolex dealers can also vary, depending on the dealer’s reputation, location, and demand.
Therefore, the final price of a Rolex Submariner in Switzerland can be significantly higher than the retail price. It is advisable to do your research, compare prices, and negotiate with the dealers to get the best deal.
The Advantages and Disadvantages of Buying a Rolex Submariner in Switzerland
Now that we have examined the Rolex Submariner price in Switzerland let us discuss the advantages and disadvantages of buying a Rolex Submariner in Switzerland.
Advantages
1. Authenticity and Quality Assurance: Buying a Rolex Submariner in Switzerland guarantees its authenticity and quality assurance. As Rolex is a Swiss brand, the watches sold in Switzerland are manufactured, tested, and certified according to the strict Swiss standards for precision, accuracy, and durability. Rolex also offers a warranty of five years for its watches, giving you peace of mind and assurance.2. Availability and Variety: Switzerland is the home of Rolex, and hence, it has the largest collection of Rolex watches worldwide. You can find any model, material, or color you desire, and even rare and vintage pieces that are not available elsewhere. The authorized dealers also offer personalized services, such as engraving, customization, and consultation, to make your purchase unique and satisfying.3. Tax Refund: If you are a non-resident of Switzerland, you are eligible for a tax refund on your purchases. The VAT refund scheme allows you to reclaim the VAT paid on your purchases upon your departure from Switzerland, provided that you meet the conditions and follow the procedures correctly.
Disadvantages
1. High Prices: The main disadvantage of buying a Rolex Submariner in Switzerland is its high prices, as discussed above. You have to pay the retail price, plus additional costs, which can make the final price beyond your budget or expectation. You also have to spend extra money on travel, accommodation, and other expenses, which can add up to the total cost.2. Limited Discounts and Bargaining: The authorized dealers in Switzerland have a fixed markup, and they do not offer significant discounts or bargains. You may negotiate a little, but you cannot expect a steep discount or a special deal. The dealers also have a limited quantity of watches, and you may have to wait for months or years to get your preferred model.3. Counterfeit and Fraud risks: Buying a Rolex Submariner in Switzerland does not guarantee protection against counterfeit and fraud risks. Switzerland is also a hub for counterfeit watches, and many scammers and fraudsters may try to sell you fake or stolen watches. You should be wary of deals that seem too good to be true, and always verify the authenticity and legality of your purchase.
The Rolex Submariner Price in Switzerland: The Complete Table
| Model | Reference | Material | Retail Price (CHF) | Final Price (CHF) |
|---|---|---|---|---|
| Submariner Date | 126610LN | Steel | 8,600 | 9,259-10,081 |
| Submariner Date | 126613LB | Steel & Yellow Gold | 14,400 | 15,584-16,926 |
| Submariner Date | 126618LB | Yellow Gold | 36,150 | 39,124-40,029 |
| Submariner Date | 126619LB | White Gold | 38,600 | 41,654-42,689 |
| Submariner No-Date | 114060 | Steel | 7,700 | 8,308-9,031 |
| Submariner No-Date | 124060 | Steel | 7,900 | 8,535-9,278 |
| Submariner Date | 126610LV | Steel & Green Gold | 9,150 | 9,867-10,723 |
| Submariner Date | 126618LN | Yellow Gold | 35,950 | 38,932-39,827 |
| Submariner No-Date | 114060M | Steel | 7,700 | 8,308-9,031 |
| Submariner No-Date | 114060M | Steel | 7,900 | 8,535-9,278 |
The FAQs: All Your Questions Answered
1. What is the current retail price of a Rolex Submariner in Switzerland?
The current retail price of a new Rolex Submariner in Switzerland starts at around CHF 8,600 and goes up to CHF 40,000 or more, depending on the model, the material, the age, and the rarity of the watch.
2. What are the additional costs involved in buying a Rolex Submariner in Switzerland?
The additional costs involved in buying a Rolex Submariner in Switzerland are taxes (VAT), customs duties (if applicable), and the markup charged by the authorized Rolex dealers.
3. Can I get a tax refund on my Rolex Submariner purchase in Switzerland?
If you are a non-resident of Switzerland, you are eligible for a tax refund on your purchases. The VAT refund scheme allows you to reclaim the VAT paid on your purchases upon your departure from Switzerland, provided that you meet the conditions and follow the procedures correctly.
4. Can I negotiate the price of a Rolex Submariner in Switzerland?
You may negotiate a little, but you cannot expect a steep discount or a special deal. The dealers also have a limited quantity of watches, and you may have to wait for months or years to get your preferred model.
5. Are the Rolex Submariners sold in Switzerland authentic and reliable?
Yes, the Rolex Submariners sold in Switzerland are authentic and reliable, as they are manufactured, tested, and certified according to the strict Swiss standards for precision, accuracy, and durability.
6. What are the risks of buying a Rolex Submariner in Switzerland?
The risks of buying a Rolex Submariner in Switzerland are high prices, limited discounts and bargaining, and counterfeit and fraud risks. You should be wary of deals that seem too good to be true, and always verify the authenticity and legality of your purchase.
7. Is buying a Rolex Submariner in Switzerland worth the investment?
Buying a Rolex Submariner in Switzerland can be worth the investment if you are a fan or collector of Rolex watches, appreciate their heritage and quality, and can afford the high prices and additional costs. It is also a memorable and rewarding experience to buy a luxury watch in its birthplace.
The Conclusion: Dive into Luxury Watchmaking with Rolex Submariner
Now that you know everything about the Rolex Submariner price in Switzerland, its advantages and disadvantages, and the FAQs, you can make an informed decision and dive into luxury watchmaking with confidence. The Rolex Submariner is not just a watch, but a symbol of excellence, innovation, and heritage. It is a timepiece that can accompany you in your achievements, adventures, and memories. So, why wait? Head to Switzerland, find your dream Submariner, and wear it with pride and passion. A Crown for Every Achievement!
Closing: Disclaimer
The information provided in this article is for educational and informative purposes only and should not be considered as investment or financial advice. The prices, taxes, duties, and policies mentioned may change over time and may vary depending on the circumstances and location. The author and the publisher do not assume any responsibility for any errors, inaccuracies, or omissions in this article or for any damage or loss caused by the use or reliance on this article. The readers are advised to consult with a qualified and licensed professional for their specific needs and goals.