Rolex Datejust Review: The Iconic Timepiece

Welcome to our comprehensive review of the Rolex Datejust, one of the most iconic timepieces in history. Rolex is a brand that needs no introduction. It’s a name that symbolizes luxury, quality, and a timeless sense of style. The Datejust model, in particular, has been a favorite of watch enthusiasts for decades, with its classic design, precise movement, and innovative features. In this article, we’ll delve deep into the world of Rolex Datejust, exploring its history, features, advantages, and disadvantages.

The History of Rolex Datejust

Rolex introduced the first Datejust model in 1945, commemorating the brand’s 40th anniversary. It was the first automatic wristwatch to display the date in a window on the dial, using a mechanism that changed the date exactly at midnight. The original model had a 36mm diameter case and a jubilee bracelet. Over the years, Rolex introduced several variations of the Datejust, including different sizes, materials, and colors. Today, the Datejust is available in 28mm, 31mm, 34mm, 36mm, and 41mm, with a variety of dial options, bezels, and bracelets.

The Design of Rolex Datejust

The design of Rolex Datejust is timeless and elegant, yet contemporary and versatile. The classic round case with a fluted bezel and a cyclops lens over the date window is instantly recognizable. The dial options range from simple and understated to bold and colorful, with a variety of indexes and numerals. The bracelets are either the iconic jubilee, a three-link bracelet with polished center links and brushed outer links, or the oyster, a sporty and robust bracelet with solid links.

The Movement of Rolex Datejust

The movement of Rolex Datejust is the heart of the watch, embodying the brand’s commitment to precision and reliability. The Datejust is equipped with the perpetual, self-winding Caliber 3235, a certified Swiss chronometer that has undergone rigorous testing by the Swiss Official Chronometer Testing Institute (COSC). The movement features a paramagnetic blue Parachrom hairspring that enhances accuracy and resistance to magnetic fields, a high-performance Chronergy escapement that increases efficiency and power reserve, and a bidirectional self-winding rotor that winds the movement automatically through natural wrist movements.

The Features of Rolex Datejust

The features of Rolex Datejust are designed to enhance the wearer’s experience and provide practical functions. The cyclops lens over the date window magnifies the date by 2.5 times, making it easier to read. The screw-down crown with the twinlock double waterproofness system ensures water resistance up to 100 meters. The unidirectional rotating bezel, available in some models, serves as a countdown timer for divers. Finally, the Superluminova coating on the hands and indexes enhances visibility in low light conditions.

The Advantages of Rolex Datejust

Advantages Explanation
Durable and reliable Rolex Datejust is built to last, with high-quality materials and rigorous testing. It’s a watch that can withstand daily wear and tear, extreme weather conditions, and even underwater adventures. The movement is designed to run accurately and smoothly for years, with minimal maintenance needed.
Timeless and elegant design The design of Rolex Datejust is a perfect balance between classic and modern, making it suitable for any occasion and style. The different sizes, materials, and dial options allow for personalized customization. The iconic shape and features make it instantly recognizable and desirable.
Innovative and practical features The features of Rolex Datejust serve a practical purpose and enhance the user experience. The magnified date window, the waterproof crown, the rotating bezel, and the luminous elements are all designed to make the watch more functional and convenient to use.
High resale value Rolex Datejust holds its value remarkably well, thanks to the brand’s reputation, quality, and exclusivity. Owning a Rolex Datejust is not only a sign of personal taste and style but also a wise investment that can appreciate over time.

The Disadvantages of Rolex Datejust

Disadvantages Explanation
Expensive Rolex Datejust is a luxury watch and comes with a premium price tag. It’s not affordable for everyone, and some may find it overpriced compared to other high-end watches. However, the price reflects the quality, craftsmanship, and exclusivity of the brand.
Conservative design While the design of Rolex Datejust is iconic and versatile, it may not appeal to those who prefer more avant-garde or trendy styles. Rolex is known for its conservative approach to design, and some people may find the Datejust too traditional or safe.
Heavy and bulky The larger sizes of Rolex Datejust, such as the 41mm, can feel heavy and bulky on the wrist, especially for those with smaller wrists. The weight and thickness of the watch can also affect its comfort and wearability.
Difficult to service While Rolex Datejust is a durable and reliable watch, it requires periodic servicing by a certified watchmaker to maintain its performance and longevity. Rolex has a strict and exclusive servicing policy, which may make it challenging to find a qualified and trustworthy technician.

Frequently Asked Questions

What is the price range of Rolex Datejust?

The price range of Rolex Datejust varies depending on the size, material, and features. The entry-level models start at around $7,000, while the high-end models can cost up to $50,000 or more.

What is the water resistance of Rolex Datejust?

The water resistance of Rolex Datejust is up to 100 meters, thanks to the screw-down crown and the twinlock double waterproofness system.

What is the power reserve of Rolex Datejust?

The power reserve of Rolex Datejust is approximately 70 hours, thanks to the high-performance Chronergy escapement and the bidirectional self-winding rotor.

What is the warranty of Rolex Datejust?

The warranty of Rolex Datejust is five years from the date of purchase, covering any defects in materials and workmanship.

Can Rolex Datejust be worn by women?

Yes, Rolex Datejust is available in sizes that are suitable for women, such as 28mm, 31mm, and 34mm. The design and features of Rolex Datejust make it a unisex watch that can be worn by anyone who appreciates quality and style.

What is the difference between Rolex Datejust and Rolex Oyster Perpetual?

The main difference between Rolex Datejust and Rolex Oyster Perpetual is the presence of the date function in the former. Rolex Oyster Perpetual is a simple and straightforward watch that displays only the time, without any additional features.

Can Rolex Datejust be used for diving?

While Rolex Datejust is not specifically designed for diving, some models have a unidirectional rotating bezel that can function as a countdown timer for divers. The water resistance of 100 meters also makes it suitable for swimming and snorkeling.

How often does Rolex Datejust need servicing?

Rolex recommends servicing Datejust every 10 years or so, depending on the usage and conditions. However, regular maintenance, such as cleaning and oiling, is also essential to ensure optimal performance and longevity.

What is the best way to clean Rolex Datejust?

The best way to clean Rolex Datejust is to use a soft cloth or brush, lukewarm water, and mild soap. Avoid using harsh chemicals or abrasive materials that can damage the watch’s surface or movement. Always dry the watch thoroughly after cleaning and avoid exposing it to extreme temperatures or humidity.

Why is Rolex Datejust so popular?

Rolex Datejust is popular because of its timeless and elegant design, precise movement, innovative features, and luxury status. It’s a watch that represents quality, reliability, and exclusivity, and has a rich history and heritage. Owning a Rolex Datejust is not only a sign of personal taste and style but also a symbol of success and achievement.

Can Rolex Datejust be customized?

Yes, Rolex Datejust can be customized to a certain extent, depending on the model and availability. The customization options include different dial colors and materials, bezel styles and materials, bracelet types and materials, and even gemstone settings. However, some customization options may add to the watch’s price and alter its originality or resale value.

What is the best way to store Rolex Datejust?

The best way to store Rolex Datejust is in a dry and cool place, away from direct sunlight and magnetic fields. A watch box or pouch with soft lining can protect the watch from scratches and dust. It’s also recommended to wind the watch manually or wear it occasionally, to keep the movement running and lubricated.

What is the expected lifespan of Rolex Datejust?

The expected lifespan of Rolex Datejust is indefinite, as long as it’s properly maintained and serviced. Rolex watches are known for their durability and longevity, and some models can function for decades or even generations.

Is buying a pre-owned Rolex Datejust a good idea?

Buying a pre-owned Rolex Datejust can be a good idea, as long as the watch is authentic, in good condition, and comes from a trusted source. Pre-owned Rolex watches can be more affordable than new ones, and may even have collector’s value or rare features. However, it’s essential to do thorough research, inspect the watch carefully, and ask for verification and documentation before making a purchase.


In conclusion, Rolex Datejust is a watch that deserves its iconic status, with its classic design, precise movement, and innovative features. While it’s not a watch for everyone, it’s a watch that appeals to those who appreciate quality, style, and exclusivity. In this article, we’ve covered the history, features, advantages, and disadvantages of Rolex Datejust, as well as answered some common questions. We hope that this review has provided you with useful information and insights, and helped you make an informed decision about whether Rolex Datejust is the watch for you.

Take Action Today

If you’re interested in buying a Rolex Datejust, we recommend visiting your local authorized Rolex dealer or our website for more information and options. Our team of experts can assist you in finding the perfect Rolex Datejust that suits your preferences and budget. Don’t miss this opportunity to own a piece of history and luxury.

Closing Disclaimer

The views expressed in this article are solely those of the author and do not necessarily reflect the official policy or position of Rolex or its affiliates. The information provided is for educational and informational purposes only, and should not be construed as professional advice or recommendation. The author and the publisher of this article shall not be liable for any loss or damage resulting from the use or reliance on this information.