The Ultimate Guide to Rolex Datejust II Retail Price

Greetings watch enthusiasts and collectors! Today we are going to delve into one of the most iconic luxury timepieces in the world – the Rolex Datejust II. If you’ve been seeking information about the retail price of this classic watch, you’ve come to the right place. In this comprehensive guide, we will cover everything you need to know about the Rolex Datejust II retail price.”

The Rolex Datejust II – A Timeless Classic

First introduced in 1945, the Rolex Datejust has since become a symbol of luxury and class. The Datejust II, released in 2009, is a modern take on the original design, featuring a larger case size and updated features while still maintaining the elegant aesthetics that have made the Datejust an iconic watch among collectors.

The Technical Specs

The Rolex Datejust II comes in two sizes – 41mm and 36mm. Both sizes are made of 904L stainless steel, a highly durable and corrosion-resistant material. The watch features a scratch-resistant sapphire crystal, a date window at the 3 o’clock position, and a cyclops magnifying lens over the date window for easy reading.

The Retail Price Range

Now let’s get to the main topic – how much does the Rolex Datejust II cost? The retail price of a brand-new Datejust II varies depending on the specific model, material, and features. The price range for a new Rolex Datejust II ranges from around $8,500 to $14,000. Of course, the retail price can increase significantly for specialty models or those with rare and unique features.

The Pros and Cons of Owning a Rolex Datejust II


1. Timeless Design – The Datejust II has a classic and sophisticated design that will never go out of style.

2. High Quality – Rolex is known for their exceptional quality and durability, and the Datejust II is no exception. This watch is built to last a lifetime.

3. Status Symbol – Owning a Rolex Datejust II is a status symbol that communicates success and taste.

4. Investment – Rolex watches are known for retaining their value over time, making the Datejust II a worthwhile investment for collectors.


1. Price – The retail price of a Rolex Datejust II is certainly a considerable investment, and may not be within everyone’s budget.

2. Maintenance – Like all luxury watches, the Rolex Datejust II requires regular servicing to maintain its accuracy and function.

3. Availability – Rolex watches are in high demand, and it can be difficult to find certain models in stock.

Complete Table of Rolex Datejust II Retail Prices

Model Material Retail Price Range
Datejust II Stainless Steel $8,500 – $9,000
Datejust II Yellow Gold and Stainless Steel $12,000 – $13,000
Datejust II Yellow Gold $24,000 – $27,000
Datejust II White Gold and Stainless Steel $11,000 – $15,000
Datejust II White Gold $26,000 – $28,000

Frequently Asked Questions About Rolex Datejust II Retail Price

1) Why is the Rolex Datejust II so expensive?

Rolex watches are known for their exceptional quality and craftsmanship. The price reflects the high level of attention to detail and the use of premium materials.

2) Are there cheaper alternatives to the Rolex Datejust II?

There are certainly less expensive watches on the market, but none quite match the quality and prestige of a Rolex. However, there are some affordable alternative brands and models that offer similar style and function.

3) Can I negotiate the retail price of a Rolex Datejust II?

Rolex is a highly regarded luxury brand, and as such, their prices are usually non-negotiable.

4) Is it worth buying a pre-owned Rolex Datejust II?

Pre-owned Rolex watches can be a great value for collectors who want to own a Rolex at a lower price point. However, it’s important to be cautious when purchasing a pre-owned watch to ensure authenticity and quality.

5) Are there any additional costs besides the retail price when purchasing a Rolex Datejust II?

Depending on the retailer, there may be taxes, shipping fees, or other charges associated with purchasing a Rolex watch.

6) How long does the warranty last on a new Rolex Datejust II?

Rolex offers a 5-year warranty on new watches purchased from authorized retailers.

7) What is the most popular Rolex Datejust II model?

The stainless steel model with a black dial and smooth bezel is one of the most popular Datejust II models.

8) How often do I need to service my Rolex Datejust II?

Rolex recommends servicing their watches every 5-10 years, depending on usage and conditions.

9) Is the Rolex Datejust II water-resistant?

Yes, the Datejust II is water-resistant up to 100 meters.

10) Can I customize the Rolex Datejust II?

Rolex offers a variety of customization options for their watches, including different materials, bezels, and dials. However, customization can significantly increase the price of the watch.

11) Why do some Rolex Datejust II models cost more than others?

The price of a Rolex watch depends on the specific materials, features, and rarity of the model.

12) Is it possible to trade in my old Rolex watch for a new one?

Rolex offers a trade-in program for customers who wish to upgrade to a new watch.

13) What is the best way to care for my Rolex Datejust II?

To ensure your Rolex watch stays in top condition, it’s recommended to have it serviced regularly by an authorized dealer. Additionally, avoid exposing the watch to extreme temperatures and be cautious when exposing it to water.

Conclusion – Invest in the Timeless Elegance of a Rolex Datejust II

When you invest in a Rolex Datejust II, you’re not just purchasing a watch – you’re investing in a timepiece that will last a lifetime. With its classic design and exceptional quality, the Datejust II is a symbol of luxury and class that will never go out of style. So why not add this timeless watch to your collection today?

Ready to Shop for Your Own Rolex Datejust II?

Check out authorized Rolex dealers or other reputable retailers to find the perfect model for you. Remember to do your research and buy from a trusted seller to ensure the authenticity and quality of your purchase.

Closing Disclaimer

Although we strive to provide accurate and up-to-date information, the retail prices of Rolex Datejust II models may vary depending on factors such as location and availability. Please consult with a certified Rolex retailer for the most accurate and current pricing information.